Eden Reforestation Projects
Produce, plant, and protect.
Eden Reforestation Projects is a non-profit organization focused on large-scale reforestation and afforestation efforts around the world. Their mission is to combat deforestation, reduce poverty, and restore natural ecosystems by planting trees in areas that have been degraded or deforested. They work in various countries, partnering with local communities to provide employment and training for reforestation activities. Their approach often involves planting native tree species and creating sustainable agroforestry systems that benefit both the environment and local economies.
Disclaimer: Eden Reforestation Projects has recently undergone a rebranding and is now known as Eden: People+Planet. The design work presented here reflects the branding that was in use prior to this rebranding and does not align with their current brand identity.
DELIVERABLES
Annual Report
Pitch Deck
Social Media Templates
Display Ads
Thumbnail Design
CLIENT
Eden Reforestation Projects
YEAR
2023
Pitch Deck
Eden needed a well-crafted presentation deck to communicate their case to potential partners and donors effectively. This deck was essential in showcasing Eden’s mission and goals, ultimately resulting in the successful securing of significant partnerships and a notable increase in donor engagement.
Social Media Content
The objective was to design visually compelling social media templates that resonated with the target audience and communicated key messages. These animations successfully boosted audience interaction and enhanced brand visibility, further strengthening Eden's position in the market.
Display Ads
For the launch of the new Brazil reforestation project, two distinct display ads were designed to acquire new donations and foster partnerships. The donor-focused ad, with the call to action 'Donate today,' emphasized the urgent need for support to restore Brazil's vital ecosystems. In contrast, the partner ad featured the call to action 'Learn more,' inviting potential partners to explore collaborative opportunities for long-term impact. Both designs were tailored to resonate with their respective audiences, effectively driving engagement and advancing the campaign’s objectives.
Thumbnail Design
The objective was to maximize viewer engagement and drive click-through rates. Each thumbnail was crafted to clearly convey key messages. These designs led to a significant increase in user interaction and were instrumental in creating a more engaging and effective overall user experience.
